Client: Offcut Studio
Country: United Kingdom
Year: 2018
Another example of creativity and augmented reality art applied to a commercial purpose.
I had been working on the augmented reality cubes playing with perception, and flipping the views (and perceived views) of the cubes via projection mapping.
For Offcut Studio when rebranding, I created a projection mapped visualisation of the process undertaken by the company, when creating their products, in a circular economy manner. Being conscious of the wast from the fashion indsutry and it's huge impact on the planet, making the best use of scraps.
Playing in the studio with geometry, light, sound and space, interacting between those, altering reality.
London, 2018. #augmentedreality #projectionmapping #audiovisual #mapping #videodirection #creativity #newmedia #circulareconomy
Country: United Kingdom
Year: 2018
Another example of creativity and augmented reality art applied to a commercial purpose.
I had been working on the augmented reality cubes playing with perception, and flipping the views (and perceived views) of the cubes via projection mapping.
For Offcut Studio when rebranding, I created a projection mapped visualisation of the process undertaken by the company, when creating their products, in a circular economy manner. Being conscious of the wast from the fashion indsutry and it's huge impact on the planet, making the best use of scraps.
Playing in the studio with geometry, light, sound and space, interacting between those, altering reality.
London, 2018. #augmentedreality #projectionmapping #audiovisual #mapping #videodirection #creativity #newmedia #circulareconomy
